As one ad exec noted, last week's Cannes Lions festival was a great advertising vehicle for both Facebook and Twitter, both of which dominated discussion this year. While both companies made pitches during the event, the consensus seemed to be that what Twitter lacked in scale, it made up for in agility.
In particular, the social network's ability to let marketers capitalize on real-time trends and conversation evoked some envy for its 1.1 billion users-strong rival. Twitter isn't resting on its laurels, though. The company is looking to both solidify its lead in real-time marketing and expand the functionality of tweets. Broadly, those two goals appear to present a roadmap for Twitter's growth over the next year or so.
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